To be a successful roofer, marketing your business is extremely important. Of course, great workmanship will also market itself. But for your roofing business to grow at a faster pace or to grow exponentially, you must veer away from traditional roofing marketing strategies, or supplement your offline marketing efforts with online ones.
Effective marketing is not an overnight process, however. You must brace yourself to go on a medium-term or long-term marketing strategy. You must have the persistence, perseverance, and the grit for it. Your first few attempts might not work immediately. Or, it may take a bit of time for it to bear fruit. You must not give up easily if there are no quantifiable results yet.
But, before embarking on any marketing strategy, do these steps first:
Identify and Know More your Target Audience
There are two types of customers who need roofing services: (1) customers who needs to have their roof repaired or re-roof due to the poor condition of their roof or the serious dilapidation of their roofing; (2) customers who are doing re-roofing work mainly to beautify their roof.
There are different ways to market to different types of customers.
For those who have dilapidated roofs, they should highlight the durability of the materials that you use and the workmanship that you have that will ensure that their roof will be durable. You focus on features like energy savings or leakage protection. Focusing on budget savings will also help for you to hook in a qualified lead to be your customer. To be able to market effectively as a roofer, your SEO keywords should include “low cost roof repair Denver” or “energy savings roof Denver” to highlight those benefits.
For the other type of customer: those who wants to beautify and to add more real estate value to their house, focus on the aesthetics of the roofing material that you use. You can package your roofing installation services with your routine maintenance services. Highlight that with your maintenance as part of the package, the beauty of their roof will be kept for as long as possible.
Branding is important to effective marketing. That includes having a nice looking logo that conveys reliability, excellent workmanship, and good customer service. Use that logo as much as possible, in all of your collaterals. Put it on your vehicles, your uniform, your tools (if possible), and, of course, your website that has special roofer website design. Your website should be designed by a web develop who has a working knowledge of the roofing industry.
When working on a particular site, put up a sign on the yard with your logo and contact details. This will help provide additional exposure to your company. Just make sure that you have a neat job area lest you will taint your brand.
Lastly, maintain your contact with your existing customers. If they opt-in to receiving emails from your, you can email to them valuable content on how to maintain their roof and upkeep its appearance. Take note of seasonal maintenance work that their roof might need and schedule it on your calendar. Contact them a week after the supposed maintenance schedule to remind them.