The industry of marketing has developed greatly over the past couple of decades. Just a couple of decades ago, companies will still using television and radio advertisements as the bulk of their marketing strategy. Today, with the advent and explosion of the Internet, marketing has moved more and more to online marketing. This means utilizing search engines, social media, and more to generate business for companies. This goes for all companies and individuals, including contractors. Contractor SEO is a growing industry, with more contractors looking for a way to come up higher and higher on search engines when people search for specific words related to their craft. More and more contractors are hiring contractor marketing companies to develop and design their websites, all with the goal of generating more traffic to their websites and turning more visitors into customers. However, one of the best ways to increase profits for any contractor is through contractor PPC.
Contractor PPC, or pay-per-click advertising, is a great way to increase visibility for your contracting company in a short time. If you are unfamiliar with pay-per-click advertising, it simply refers to all of those little advertisements you see on major websites. For example, when you go to Google and you search for something, you have probably noticed that little advertisements pop up on the search results page. This advertisements are what people in the marketing world call pay-per-click advertising. The way that they work is simple. When a visitor clicks on the advertisement, you pay a small amount of money each time. This type of advertising is great because you don’t have to pay anything for simple visibility. People may see your company, but not click on the ad. However, when they realize that they need a contractor, your company may still be the first one they think of because they recently saw an advertisement. So, you get their business without having to pay for the advertisement. Clearly, you will pay something because many people will click on them. However, contractor PPC is a great marketing tool because of the immense increase your business will see in contractor leads. On average, any PPC strategy has a 200% ROI. In other words, for every dollar you are investing into your PPC strategy, you will get about two dollars back. That is an incredible ROI, one of the best of any strategy available.
In addition to immediate visibility and a great return on investment, contractor PPC is also a great marketing tool because of how easy it is to track. For example, if you are undertaking a large contractor SEO strategy, you won’t know exactly how much more traffic that strategy is generating for you until a little ways down the road. However, with PPC, it is incredibly easy to track exactly how many times people are clicking on your ads, and how often those same people turn into actual customers. This makes it easy to switch where you are posting the ads, to determine which websites are giving you the greatest ROI with your ads, and much more.