For businesses across our great country and even the entire world, the world of marketing is incredibly different than it was ten years ago. With the progression of the Internet, new types of marketing strategies and advancements in technology seem to come in increasingly hasty fashion. Strategies change from day to day, and even from hour to hour. The world we now live in is an incredible place, and it takes an incredible marketing group to help you and your business stay afloat. One such company capable of meeting the complex demands of today are the dental gurus over at Dental Marketing Gurus. They have been around for roughly a decade, and in their time they have seen their fair share of developments in the marketing world. One of the most critical developments over the last several years for the dental marketing world has been the rise of social media. I can remember when I was beginning college, about ten years ago, and I got my first social media account. It was quite an amazing thing back then, and I used to spend countless hours looking through people’s photographs, their remarks, and the like. Although I do not spend nearly the time I used to on social media, many people continue to spend countless hours. This is critical to understanding for any marketing strategy, because roughly three quarters of Americans purchase things online based on recommendations from friends and family. This means that if one person posts something relating to a business to their social media, their friends and family are much more likely to respond to such a post.
Social media is crucial for any effective dentist marketing strategy. The team at Dentist Marketing Gurus is fully capable of helping you develop a social media strategy. They will help you determine which social media outlets you would like to use to advertise your business, how to set up business social media accounts to attract the most customers, and how to integrate all of your social media to further increase the amount of people that will be directed to your webpage. It is becoming more and more clear in our world today that social media is a must to continue to keep your dental company competitive.
Here are a few more interesting facts regarding social media. According to the website of Dentist Marketing Gurus, over 50% of all traffic on the Internet is driven through social media. That is an incredible number if you really think about it. Also, people are doing more and more shopping online, so the more traffic you can drive online through your social media, the more competitive you will continue to be. One of the tricky parts of social media is that people will ask other customers of yours how the service was. They will no longer necessarily speak to you first, so it is incredibly important to leave a great impression with customers that will then drive positive results through your social media. Social media marketing is complex, so it is best to hire a team of professionals that can help you out.